Primary Colors

Color not only sets a visual tone and reinforces the University of Missouri brand, but also supports how visitors interact with your content online.

Brand colors

Mizzou’s official primary brand colors are black and MU Gold and are used for elements that must reflect the university’s brand. When combined with the official logo, typefaces and other graphic elements, they help create an instantly recognizable graphic identity.

Mizzou Gold

#F1B82D
$miz-gold

#F1B82D
$miz-gold

#FFF4D6
$miz-gold-100

#FEE8B6
$miz-gold-200

#FBD986
$miz-gold-300

#F1B82D
$miz-gold-400

#D79900
$miz-gold-500

#AF7C00
$miz-gold-600

Black

#222222
$miz-black

#222222
$miz-black

#F0F0F0
$miz-black-100

#CCCCCC
$miz-black-200

#999999
$miz-black-300

#666666
$miz-black-400

#444444
$miz-black-500

#222222
$miz-black-600